by dusty fretz » 24 Mar 2010, 00:29
Hi Ray,
To be more accurate, I should've said "At the start of 1958, there was comparatively little demand for such solidbody six-strings ...", mainly because many guitarists weren't aware of or even cared about such beasts! This may not have seemed the case to some young, restive and rebellious would-be rockers, but in actuality their desired tools of the new trade made up a very small part of the guitar market here. That situation altered during the year, as modern music styles shifted rapidly from acoustic skiffle to electrified rock & roll, although catering for the change often meant simply screwing on a pickup, rather than purchasing an instrument purpose-built for the job. The Crickets' album obviously made quite an impression, although it could be argued that the cover shot created similar interest in the equally unobtainable Gibson ES-225TD, as numerous strummers still liked to stick with acoustic-electrics, 'square' status or otherwise. This preference was especially prevalent among pro players, most of whom hated the new noise. The fact that these musicians were actually the target market for Jim Burns' early air-less efforts made the latter all the braver. At £66, the Supersound Ike Isaacs model was far from cheap for the time, so it certainly wasn't intended to be a beginner box.
I agree that solidbodies were scarce during 1958, but this was something of a chicken and egg situation, with interest not yet considered great enough to warrant much attention product-wise. That position changed radically early in 1959, as influences first felt the previous year began to affect the market in earnest. This was when many embryonic axe heroes acquired their initial solidbody electrics, because demand grew and the quantity (if not quality) of imported examples accordingly increased dramatically, with more ads appearing for appropriate Antorias, Hofners etc., while various UK brands also jumped on the bandwagon.
Last edited by dusty fretz on 24 Mar 2010, 11:22, edited 2 times in total.