I was a Mod in 63/64, spending nearly every weekend either gigging or watching different bands, and although playing in an R and B group (R'n'B was not what it is now!!) Wouldnt have dreamt of saying i liked the Shadows (just not cool with their old fashioned suits lol!)
I saw the Stones in their heyday (also the Beatles; the Who, The herd, Creation, Moody blues,Dave Clark five, Migil five, spencer Davis,Hollies, Cliff bennett, etc etc.)The stones had the best sound of all and really rocked.
anyway, yes its true that in those days image was (nearly) everything; the Beatles were for the girls, the guys had the Who and the Stones. Bear in mind that this was in london. Dont know if it was like that in the 'provinces'.
mike