That was a lovely, very interesting show. It left impressions on me that probably differ from those of most of you, as I was never really a musician. Apart from an interest in electric guitars in the every early 1960s, I was just part of the herd of teenagers then, like the audience at the Newcastle City Hall that Bruce mentioned, moving from musical preference to preference, not as an avocation, but more as background music for the other interests we pursued.
In some ways, that is an advantage, as my memories were not overlaid by what the Shadows did in later years and afford me a broader view of their music, all from the perspective of a not-too-serious listener. (Until I joined Shadowmusic, I had never heard of Marvin, Welch, and Farrar.)
I believe David Gilmour described Apache accurately and, at the same time, the reason for its success: a simple melody, played beautifully, that everyone can learn. A more flamboyant guitarist , with a more complicated style, full of riffs that would impress a musician, would not have had the same success. The same is true with the Ventures’ Walk Don’t Run, If Nokie Edwards had played it in the style he preferred, we might never have heard of the Ventures. And in either case, many may not have been encouraged to run out and buy a guitar.
Bruce Welch placed the end of the instrumental era at 1966. I would place it earlier, probably at end 1963. When the British Invasion (which Bruce referred to as the “American Invasion,“ I suppose reflecting the perspective of an invader) began, the war was over. The BBC narrator seemed to agree with this, and, indirectly, Bruce. When the Beatles appeared, the Shadows faded quickly from the focus of the market, especially of young people. “We belonged to another era, we were like an act from Las Vegas,” to paraphrase Bruce. That’s pop music, he explained. Tastes change almost in an instant.
When I play with friends who had bands throughout the 60s, I am sometimes surprised that some never heard of Shadows pieces recorded closer to the mid-1960s, and certainly hardly anything after that, except for Cavatina and Don’t Cry For Me Argentina (but my non-guitarist friends in general never heard of those two pieces). By 1966, the cut-off Bruce mentioned, I was graduating from high school and Shadows and Ventures music were memories and no longer mainstream. Perhaps that is why, when I began to try to learn the pieces of the Shadows and other guitar bands, I identify with the style and sound of that very early era.
Best,
Andy